Today we delve into another great topic that you all know about but most likely don’t realize the true power of. Sue Collin joins us to talk about the best practices for collecting, utilizing, and driving action with Qualitative Data. So often quantitative data takes the spotlight, X% said Y, and so forth but the power of understanding the why behind the data is just as powerful. Tune in and learn the important nuances around leveraging Qualitative Data.
Sue Collin is Senior VP, Director of Qualitative Research at RTi Research. Sue spent 25+ years guiding corporate teams through Quantitative research. She now designs and moderates quantitative conversations as a Human Stories Champion. When she is not helping clients find the consumer truth and develop a brand strategy, she is in her little art studio making mixed media collages with lots of layers.